Last updated: May 2026
Introduction
Morgan Taylor Homes, LLC ("Morgan Taylor Homes," "we," "us," or "our") is committed to protecting the privacy of prospective buyers, homeowners, clients, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information across our company, including our affiliated brands, residential developments, and real estate services.
This policy applies to information collected through our websites, advertising channels (including Facebook and Instagram lead ads), contact and inquiry forms, and direct communications with our sales and realty teams.
Information We Collect
We may collect the following categories of personal information:
Information You Provide
• Full name, email address, phone number (including mobile), and mailing or property address
• Home preferences, budget ranges, financing status, and purchase timeline
• Information submitted through contact forms, inquiry forms, or scheduling tools on any of our websites
• Information submitted through Facebook lead ads, Instagram lead ads, or other third-party advertising platforms
• Mobile phone number and SMS opt-in consent when provided through any inquiry channel
• Communications you send us, including emails, chat messages, or notes from sales consultations
Information Collected Automatically
• IP address, browser type, device type, and operating system
• Pages visited, time spent on pages, and referring URLs
• Behavioral data collected through cookies, pixels, and similar tracking technologies
Information From Third Parties
• Lead and contact data from advertising platforms including Meta (Facebook and Instagram)
• Data from CRM, marketing, and analytics platforms used to manage and improve our sales operations
How We Use Your Information
We use the information we collect for the following purposes:
Sales and Customer Communication
• Respond to inquiries about available homes, floor plans, lot availability, pricing, and financing options
• Connect prospective buyers with Morgan Taylor Homes sales representatives or affiliated realty agents
• Schedule and confirm tours, appointments, and follow-up consultations
• Send SMS/MMS messages, emails, and phone calls related to your home inquiry
Marketing and Advertising
• Send property updates, new listings, promotions, and financing incentives you have opted in to receive
• Deliver targeted advertising on platforms including Facebook, Instagram, and Google
• Measure the performance of our advertising campaigns and optimize future marketing efforts
• Conduct email marketing campaigns including newsletters, drip sequences, and promotional announcements
Operations and Improvement
• Manage internal CRM records and sales pipeline activity
• Analyze website traffic and user behavior to improve our sites and services
• Train and support our sales team in delivering better customer experiences
• Comply with legal obligations and enforce our terms and policies
SMS / Text Messaging
When you provide your mobile phone number through any form on our websites or through our advertising channels (including Facebook and Instagram lead ads), you are consenting to receive text messages (SMS/MMS) from Morgan Taylor Homes and its affiliated brands. These messages may include information about available homes, pricing, financing options, appointment reminders, and sales follow-up communications.
Consent to receive SMS messages is not a condition of purchasing any property or service.
Opt-Out
Reply STOP to any text message to unsubscribe at any time. You will receive one confirmation message and will not receive further SMS messages from that number. You may also opt out by contacting us directly at the information listed below.
Help
Reply HELP to any text message or contact us at the information listed below.
Rates and Frequency
Message and data rates may apply. Message frequency varies based on your inquiry and sales activity.
No Sharing of Opt-In Data
Your mobile phone number and SMS consent will not be shared with or sold to any third parties for their own marketing purposes.
Facebook and Meta Lead Ads
Morgan Taylor Homes and its affiliated brands run advertising campaigns on Facebook and Instagram (Meta platforms). If you submit your contact information through a Facebook or Instagram lead ad, we receive the information you provide in that form, which may include your name, email address, phone number, and responses to any qualifying questions.
By submitting your information through a Meta lead ad, you are consenting to be contacted by Morgan Taylor Homes or the relevant affiliated brand by phone, email, and text message under the terms described in this Privacy Policy. Meta's own terms and privacy policy govern your use of their platforms separately.
Affiliated Brands and Developments
Morgan Taylor Homes operates multiple residential developments and affiliated brands. Information you submit through any of our websites or advertising campaigns may be received and used by Morgan Taylor Homes and the specific development or brand you inquired about.
Affiliated brands and developments operate under the same privacy standards described in this policy. We do not sell or transfer your personal information between unrelated third-party companies.
Morgan Taylor Realty
Morgan Taylor Homes works with licensed real estate agents operating under Morgan Taylor Realty. If you are connected with a Morgan Taylor Realty agent as part of your home buying process, your contact information and inquiry details may be shared with that agent for the purpose of assisting you. Morgan Taylor Realty agents are expected to handle your information in accordance with this policy and applicable real estate licensing requirements.
Cookies and Tracking Technologies
Our websites use cookies and similar tracking technologies, including the Meta Pixel and Google Analytics, to measure advertising effectiveness, deliver relevant ads, and understand how visitors use our sites. You can manage your cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain parts of our websites.
Sharing of Information
Morgan Taylor Homes does not sell your personal information. We may share your information in the following limited circumstances:
• With trusted service providers who assist us in operating our websites, CRM, email delivery, and SMS platforms, provided they are contractually obligated to keep your information confidential
• With affiliated Morgan Taylor Homes developments and realty agents involved in your home inquiry
• With advertising platforms (including Meta and Google) for the purpose of running and measuring campaigns you may have engaged with
• When required by law, legal process, or government request
• In connection with a merger, acquisition, or sale of assets, in which case your information may be transferred as a business asset
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain our sales records, and comply with legal obligations. You may request deletion of your information at any time by contacting us using the information below.
Your Rights
You have the right to:
• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information, subject to legal retention requirements
• Opt out of SMS messages at any time by replying STOP
• Opt out of email communications by using the unsubscribe link in any email
• Opt out of all marketing communications by contacting us directly
To exercise any of these rights, contact us using the information below.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Third-Party Links
Our websites may contain links to third-party websites, including lender partners, community resources, and advertising platforms. Morgan Taylor Homes is not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.
Changes to This Policy
Morgan Taylor Homes may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Any updates will be posted on this page with a revised date. Continued use of our websites or submission of your information after updates are posted constitutes acceptance of the revised policy.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or want to opt out of any communications, please contact us:
Morgan Taylor Homes
10045 E Dynamite Blvd
Scottsdale, AZ 85262
Phone: (602) 900-1918
Email: [email protected]
Website: morgantaylorhomes.com